Keep calm Mukesh! I got your back xD

Imagine the amount of stress Mukesh must be going through, considering the amount of space he has for his business! I mean, it's definitely not as much the stress I'm in, 2 days before the jury, when I should technically be done with all my work. But then I'm here. LOL. Never mind.

So I decided to finally be a little productive and help him out. Basically, this post is about my design brief. To start off, a design brief is a brief description about the logic behind my idea and how i want to move ahead with it. So here goes!

AIM: To create a new model for the shop which will efficiently solve the problem

OBJECTIVE: To create storage as well as better display for the shop in the given space

IDEATION: After all the research I've done about my macro and micro areas, I've come up with an idea for efficient storage and product arrangement.

The shop I've chosen, is an imitation jewellery shop. I need to develop a design which is compact as well as capable of systematic product arrangement.After the display, I have to come up with storage compartments for the remaining jewellery pieces. The idea that i came up with is using an adjustable and compressible stand for display. It'll help him to display more using minimum space

explorations in my visual diary
|SELF CLICKED|

Micro-ing with Mukesh

Hi guyss 

So I'm here in conversation with the one and only MUKESH KUMAR the owner of the shop B-)

Mukesh Kumar(standing like a boss)

MADE BY ME B-)

AGE: 38 years

Q. How many workers are there?
A.Only one. Rahul Kumar(naam toh suna hoga XD), 18 year old boy who's working here for about 2 months now.

Rahul kumar

 Q.When was this shop commenced?
A.It was commenced 15 years ago.

a part of the shop

Q.What are the timings?
A. I open the shop at 12 noon and close it at 7pm.

Q.What was your father's occupation?
A.He used to sell DVD players near Lal Kila.

Q.What is interesting about your product?
A.The most interesting thing is that I sell a new design everyday.

the product-imitation jewellery

Q.From where do you import the jewellery?
A.I import hem from BOMBAY.

Q. Do you have a godown?
A. No,I have to store the jewellery here or at my house.

Q.What all problems do you face?
A.I really have some space issues as well as arrangement issues. Half of the time is wasted on setting up the jewellery and removing it.

the whole shop

ALL PICTURES ARE FROM VISUAL DIARY

CLICKED BY ME.

His reaction to all the question

aap kya tax department se ho?
aap kyun pooch rahe ho yeh sab?
 XD

He definitely got really irritated from me XD

The Maliwara intersection

The Maliwara intersection is where my opportunity area is located.

visual diary
self click

It's located between Kinari bazaar and Nai sarak. It's 1.5km long and has been existing since 1950's.
At first he area was mainly residential,however now there's a transition from MAKAAN to DUKAAN

It is one of the safest area in Chandni Chowk.There's 1 clinic and a school.

Even though it's located in the minute area of chandni chowk, it's crowded all the time.

We can buy items such as Sarees, Imitation jewellery and fill our tummies with delicious Pakodas and Matar kulcha :D

visual diary
self clicked

||  Information taken from a newspaper seller in maliwara.  ||

KINAARI BAZAAR

If there is a wedding in the family, this is the place to shop. The market is known for all types of wedding finery – sehra or grooms turbans, ornate lehengas, bridal veils, gold brocade sherwanis, in fact the entire bridal trousseau is available both on hire and for sale. There are countless little shops selling garlands made of gold and silver tinsel, crisp currency notes, colourful beads, colourful gleaming sequins and so on. In embroidery, kinari means edging or borders – so the small market is replete with ribbons and borders for saris and salwars. The collection is huge – plain, silver and gold textured patterns, gold strings, mirror-work, kundan, sequin, lace, embroidery, embellishments galore! The borders come in lots of colours and varying widths, from thin ribbon strings to four-inch borders for lehengas. Borders are normally sold as nine-meter pieces and cost anything between Rs. 400 and Rs. 3000 each ,depending on the work. This market also has some shops which sell gift boxes, tissue cloth bags, ribbons and gold- plated trays for weddings or special occasions. Also available are aesthetic gift wraps and envelopes for gift cheques and cash as well.

information source:http://www.shopkhoj.com/markets/kinari-bazar/

visual diary
self clicked

ONE PERSONAL TIP : YOU CAN DEFINITELY BARGAIN HERE ! :D :D

ASSESSMENT :O ALREADYYY ??

Hey guys :D

Last week we had our formative assessment and that too took a week to prepare it :P

The assessment went as per the plan ( wuhhuuu ) 

We got some great feedback from all our faculty. Trust me it's a relieve when you feel you've not been able to do anything productive in the module :')

My individual feedback was not too bad either. All that was expected from me was more visuals, more colour, so that the log book looks all the more attractive.

So basically, by the end of it, it was a good good day. We are now moving towards the 2nd phase i.e. the next 4 weeks of the module and we have loads to do.

All for now! Wait for my next post guys :') Bye!!

Sneak Peek to our nervousness XD

So we have our presentation on Mondayyyy and we only have a day to prepare the presentation.

Thanks to our communication trainer, we prepared it on time with full confidence. :D

It only took us half n hour.

Here's a video of our group's preparation ( my part was not recorded)

 video credits: Simran Spal

Though we all looked super nervous, we managed to give a decent presentation.

When BORED , make BOARDS

Today was the day the real work starts :P
Our faculty was already angry as our class was lagging behind
We had to make 3 boards in just a single day namely : visual culture , socio-cultural , product and merchandise . 

product and merchandise

At a retail in-store level, merchandising refers to the variety of 

products available for sale and the display of those products in such

 a way that it stimulates interest and entices customers to make a 

purchase. 

This was truly the best board we came up with considering the amount of time we had. Be it with respect to colours or the pictures used, the product merchandise scenario board evidently marked the kinds of products found in Chandni Chowk!

socio cultural

A set of beliefs, customs, practices and behaviour that exists within a population. International companies often include an examination of the socio-cultural environment prior to entering their target markets.

This board had my biggest contribution as the people in this were made by me :D

visual culture

SELF CLICKED PICTURES

Visual culture is the aspect of culture expressed in visual images. 

Many academic fields study this subject, including cultural studies,

art history, critical theory, philosophy, and anthropology.

This board took most of our time. But, it was worth it.We portrayed Chandni Chowk in a very colourful way :D

Our faculty was really impressed by our work
Thank god XD

WE COMPLETED THEM ON TIME (PHEEWWW)